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Spot Sonia! Your Sherwood Park REALTOR®

Sherwood Park Sales Success

Mon, 20 Mar by Sonia Tarabay


There is nothing I want more than to see a smile on my client’s face. Those happy moments when their house sells or they find their perfect new home are the moments I crave every day.

At the same time, I’ve grown to be great friends with many of the people from our Sherwood Park community who started off as clients. Unfortunately, in this business, you have to say goodbye to many of those friends who you’ve grown to know over the years. This just happened to me, as longtime clients were moving out of the province.

As sad as it is to see them go, I take pride in the fact they are leaving Sherwood Park with big smiles on their faces. Their home sold in less than a week and for $8,000 more than the asking price! It was a pleasure to be able to help them and I look forward to helping so many more wonderful people in Sherwood Park!

Warm regards,


Get a Tiger on your side!

Tue, 17 Jan by Sonia Tarabay


When it comes to selling or buying Sherwood Park real estate, you want a TIGER on your side! As Sherwood Park’s Real Estate Tiger, I work extremely hard for my clients ensuring they obtain the best results.

If you live in Sherwood Park, you’ve probably seen me driving in my exotically wrapped Soniamobile and have likely spotted my bus benches and sold signs around town. I love my business and I especially LOVE helping my clients!

I’m proud to have lived in the Sherwood Park community for many years, so it’s quite natural for me to educate my clients on the various neighbourhoods, schools, parks, and other wonderful amenities Sherwood Park offers. We have grown so much as a community over these past few years, and there are so many benefits to living here. There is a strong sense of community with strong family values in Sherwood Park. It’s a huge part of why I love living and working here.

One of the biggest ways I help my clients is by the implementation of my aggressive marketing plan which has been proven to sell homes for top dollar in the least amount of time with very little effort on my clients’ part. Most of my listings have sold for more than 99% of list price!

I believe it’s my commitment to service and my negotiation skills that set me apart from others in my industry. Those skills, paired with my passion for the work is why my business has grown. I love my clients and I am so very grateful for their ongoing support in choosing me time and time again.

So if you are thinking of selling or buying a Sherwood Park home, call me today and let’s get started! I’m excited to be YOUR Real Estate Tiger!

Warmest regards,



Why They Call Me “Sherwood Park’s Real Estate Tiger”

Fri, 22 Apr by Sonia Tarabay


If I had to choose one reason I love working in real estate, it’s forming relationships with all of my clients. Simply put, they are my #1 priority and there is nothing more satisfying than helping them buy or sell Sherwood Park homes. I know my clients and they know me. More importantly, they trust me, my negotiation skills, knowledge of the Sherwood Park real estate market and my aggressive marketing strategy.

It’s this aggressive approach to marketing that has helped me earn the nickname “Sherwood Park’s Real Estate Tiger” and it’s a nickname I embrace. I picked up the name early in my career and my years of experience only made me a faster and stronger tiger. When my clients first sit down with me, they hire me almost immediately, as they know exactly what I will do for them and the steps I will take to get them optimal results.

My approach for selling homes revolves around providing maximum exposure and outstanding service to my clients. While my strategies differ from other agents, they have been proven to work and work well. I’ve ranked in the top 1% in my RE/MAX Elite Sherwood Park and Edmonton offices of more than 200 agents, and I am consistently ranked as one of the top 100 RE/MAX agents in Western Canada.

So when it comes to buying or selling Sherwood Park real estate, feel free to contact me anytime because you want a TIGER on your side!

Sonia Tarabay




Importance of Professional Real Estate Photography

Tue, 26 Aug by Sonia Tarabay

First impressions are everything, and that’s as true in real estate as it is in the rest of life. If you’re selling your home, it’s crucial to think about what the first impression of your home will be because the right one will inevitably generate a ton of showings and may result in multiple offers, while the wrong one… well, a bad impression could leave your home on the market for a lot longer than you’d like.

The first step to a quick, successful home sale is choosing to work with Sonia, and that’s because my first step is to make sure your listing makes that WOW first impression. When I list your home, I want it to shine. I want everyone who looks at it to fall in love with it, book a showing that minute, and drive over the very same day.

Professional Photography: Your Home’s First Impression

Sonia Tarabay and real estate photographer Trevor Boller

A selfie of me and my favourite real estate photographer, Trevor Boller

I’m a top Sherwood Park REALTOR® and know the market inside and out. And while I’m pretty good with a point-­and­-click camera at family events (I take a fantastic selfie), I’m not a professional real estate photographer.

Sure I could take photos of your home and post them, and they’d look ok. They’d be sufficient. But we don’t want merely “sufficient”, we want WOW! If you want to sell your home you hire top tier Sherwood Park REALTOR® Sonia Tarabay. The same logic stands: If I want to take fantastic photography that gets buyers in the door, I hire a top tier real estate photographer! My choice? Trevor Boller, real estate photographer extraordinaire!

Here are just a couple of many, many examples of Trevor’s great work on my listings. You can check out all my personal listings to see more of his awesome work.

Samples of Sherwood Park real estate photography on Sonia's listings, outdoor shots
Sherwood Park real estate photography, indoor examples

Photos Make A Huge Difference

It used to be the first impression your home made was the first few minutes of a showing, but the internet has changed all that. The 2014 Real Estate Tech Trends report from Properties Online shows 89% of people start the house-hunting process online, and the same report shows that 83% of prospective buyers find listing photos “Very Useful”. In fact, they marked photos as THE most useful piece of information they use to decide which listings to view.

An article in the Wall Street Journal shares more telling research: 95% of buyers view the primary listing photo first, before they look at anything else, and spend over double the amount of time looking at listing photos than they do any other piece of information about the listing.

When I list your home, I want to give your property every best chance to sell for the best possible price in the shortest amount of time. If you take a look through my personal listings, you’ll see every one is accompanied by stand-­out photos, no matter what the listing price. When you hire Sonia, knock-­out photography from my favourite real estate photographer Trevor Boller comes as part of the package.

Want your Sherwood Park home for sale to ace its first impression and shine brighter than the rest? Call Sonia for the best service, the best experience, and the best looking listing in the city.

Spot the Sonia-Mobile!

Tue, 08 Jul by Sonia Tarabay

Spotting Sonia just got even easier! On June 26, 2014, I unleashed my new animal, the Sonia-­mobile! She’s fun, fierce, and focused on one of my greatest passions: Sherwood Park real estate!

Sonia Tarabay & the Sonia-mobile, rear viewSonia Tarabay & the Sonia-mobile, side view

Isn’t she purrrrfect? I still get giddy every time I take her for a drive. I just love how the artwork turned out, and how she looks zipping along the roads of Sherwood Park.

When I began my career in real estate, right from the start I knew I wanted to separate myself from my competition with a brand that would get noticed. Since I also love animal prints, I knew I wanted to incorporate them into my marketing. Now, 5 years later, everyone can spot me no matter where I’m at, whether it’s at an open house, a busy trade show, on a sold sign, or – now – driving to a showing!

Animal print has been a part of my personal signature style for a long time, and when I created a brand for my real estate business it was a perfect fit. It tells you everything you need to know about working with me, right up front.

The Sonia Brand

1. Aggressive Marketing & Negotiation: I Make Things Happen

Just like the big cats that inspire my wardrobe and brand identity, I get the job done. My marketing strategy is aggressive, and I’m a fearless professional. I don’t wait for your home to sell, I make it sell.

2. Bold & Outgoing

Just try and miss spotting me! My marketing style is like my personality: Confident, extroverted, and a little bit bold. Everything is polished and professional, but I add in that playful “Sonia Touch” that makes my marketing all the more memorable.

3. Make It Fun

While my branding tells you a lot about my business style – aggressive, bold, and fierce – it also lets you know I don’t take myself too seriously. There won’t be any buttoned­-down stuffiness or yawn­inducing lectures on the minutia of real estate with me: I make it fun, interesting, and we’ll laugh a lot along the way!

Sonia Tarabay & the Sonia-mobile, front viewMy branding tells you everything I stand for: My promise to my customers, the way I think about the market, and my business style. I live and breath that brand promise every day, and that’s why I wanted to be as easy to spot on the roads as I am on the sidewalks.

Spot the Sonia­-mobile! When you see my new pet drive by, send me a tweet at @SoniaTarabay or mention me on Facebook and let me know I was spotted! And if you snap a photo, I’d love to see that too!

The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.