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Spot Sonia! Your Sherwood Park REALTOR®

Strengthening my team with Mortgage Broker Gerri Vaughan

Fri, 12 May by Sonia Tarabay

As many of you know, along with being a REALTOR® I have been a licensed Mortgage Broker for almost nine years which has been a huge benefit to my clients. I love that I can work both sides of the equation which helps save people time, stress and money. However, rules are always changing in the mortgage industry and since I love helping people buy and sell homes so much, I have decided to make some exciting changes!

I am very pleased to announce that I am partnering up with Gerri Vaughan from Invis, whom I have known and trusted for many years. My partnership with Gerri means going forward, she will be there to help my clients obtain financing for their homes. This relationship is definitely a win-win for my fabulous friends and clients. It allows me to focus on what I love doing most and it allows Gerri to let her expertise shine and offer her excellent services to my clients!

We’re so excited to strengthen our team and bring the best of both real estate and mortgages to our clients in Sherwood Park, Strathcona County and Edmonton. We have access to some of the best financing options in the marketplace and we are looking forward to finding you a home and getting you the financing that works for your situation.

Gerri and I can’t wait to work with you!

Warmest regards,


Looking for Awesome Results? Sell with Sonia!

Mon, 16 May by Sonia Tarabay


When choosing a REALTOR® to sell your Sherwood Park home, there are many factors to consider. How will the agent market my house? How long will it take to sell? Will this agent sell my house for top dollar? Does this agent have a proven track record in the business? Does this agent specialize in Sherwood Park? Do I have to use the same agent my family recommended?

These are all valid questions to ask and I am confident to answer all of them when meeting new clients. Another question is this one: Does this REALTOR® really get awesome results? Ultimately, that’s what you’re after. Awesome results. Fortunately, getting awesome results is something I know quite a bit about. I have just been named the #1 agent of RE/MAX Elite for April and I consistently achieve this award throughout the year ranking in the top 1% in our office. In an agency of more than 200 REALTORS®, these are accomplishments I am very proud of.

I’m incredibly passionate about what I do and I believe that’s the #1 reason I have had such great success with my clients. Of course, awesome results are about more than just numbers. If I didn’t have amazing relationships with my valued clients and their complete trust, I would have never achieved what I have.

The best part of my job is meeting all of the great people I have over the years. I love Sherwood Park and I love my clients! They have become my friends and there is nothing more satisfying than seeing them happy in their new homes. My clients make this job what it is and they make these types of awards so much more rewarding!

So if you’re looking for awesome results when selling or buying your next Sherwood Park home, then feel free to give me call. I would love to help YOU achieve awesome results!

Warmest regards,



Sonia for All Your Real Estate and Mortgage Needs!

Wed, 20 Jan by Sonia Tarabay

Are you ready to save time, stress and money? I sure hope so! Because when you work with me, you get a top Sherwood Park REALTOR® and an expert Mortgage Broker all in one!

Since the beginning of my career, I have always been motivated to provide an even more complete and improved real estate buying experience for my clients. This is why I chose to be both a licensed REALTOR® with Remax Elite and a licensed Mortgage Broker with Verico iMortgage Solutions. This expertise combo is definitely a rarity within the industry and it’s also a very powerful one. I believe in assisting my clients through the entire process of buying and selling a home, and my deep understanding of the mortgage industry over the past 7 years has allowed me to become a stronger, more knowledgeable REALTOR® who can offer expert advice in all areas of real estate.

Sonia jan 2016


Not only am I finding my buyers and investors great deals on Sherwood Park homes, but I am also helping them find great deals on mortgage rates, terms and options available in the market place today.

So whether you are buying your first home or your tenth home, put my expertise to work for you! I am available to serve my clients 7 days a week and welcome your phone calls. Along with my awesome mortgage team, we can help you get pre-approved for financing almost immediately. Then it’s time for us to have a lot of fun house-hunting together! So let’s get started today! Ultimately, my goal is lifelong happy clients.

Warmest regards,


Sonia Ad for BNI high res

I Love Selling Sherwood Park Homes!

Wed, 13 Jan by Sonia Tarabay

As a longtime resident of Sherwood Park, I consider it a privilege to work, live and play in this awesome community!

Sherwood Park has been our home for over a decade now and I can still remember the excitement I felt the very first time I visited this place. I fell totally in love with it! It was as though something wonderful was about to happen. Well, it did! I met some of my most valued friends and clients right here at home, and for that I am eternally grateful.

My husband Eddy and I have three children; Alexa, Lennox and Eva. We feel blessed that they are growing up in a safe and happy community, attending good schools and have made some wonderful friends. Naturally, every parent wants to provide the best for their children and we certainly have found the best of family life living in Sherwood Park.

In following my passion for real estate, I decided to launch my business in 2009 and focused primarily on helping Sherwood Park residents. There was no question in my mind that it was the best decision I ever made. Having grown up in an entrepreneurial family, I had a strong business background and a proven track record in sales. My education was also in business and marketing. In addition, my branding with the use of animal prints was very unique to the real estate industry and my marketing plan for selling homes was very aggressive, which ultimately benefited my clients. Undoubtedly, clients knew when hiring me they would receive my “5 star service”. They knew that I cared about them and that I would work hard on their behalf to help them achieve the best results, whether they were buying or selling a home. Soon I became known as “Sherwood Park’s Real Estate Tiger”.

Sonia Sells Sherwood Park Homes sml

Today, I am fortunate to have worked with hundreds of clients selling hundreds of homes and helping peoples’ dreams of home ownership come true. Knowing that I have helped make that kind of contribution in someone’s life is incredibly rewarding for me on a very personal level. Having cultivated these client relationships is what keeps me focused and driven  every day to continue to help more and more people in the world of real estate.

I am extremely grateful and appreciative for the ongoing trust and support I receive from the Sherwood Park community. I must admit that it’s a lot of fun to drive around town in my animal wrapped “Sonia-mobile” and see people on the road wave and smile back at me. Sometimes I even get a thumbs up! It’s also pretty cool to be recognized by the kids when I’m shopping around town! I often laugh about it as I am just like every other mom out there.

Should you be looking to buy or sell a home in Sherwood Park, please feel free to drop me a line. I would love to hear from you! Many thanks and I wish you and your family a wonderful year ahead!

Warmest regards,

Sonia Ad for BNI high res

It’s a Perfect Time to Buy Real Estate!

Thu, 07 Jan by Sonia Tarabay

If there was ever a perfect time to buy real estate, it is now! We are currently in a buyer’s market and that means anyone who is looking to buy or invest in real estate should capitalize on the opportunity of virtually rock bottom prices. In addition, mortgage interest rates are at a historic low, which is a huge benefit and attraction for buyers and investors. Flipping Property image Please view this video link below from the 2016 REALTORS® Housing Forecast Seminar. For more information on buying or investing in real estate, please feel free to contact me at or drop me a line anytime at 780.707.6015. I would love to hear from you!

Warmest regards,

Sonia Ad for BNI high res

Negotiating 101: Tips from the Tiger

Tue, 23 Sep by Sonia Tarabay

Negotiating 101 with real estate Tiger Sonia TarabayOne of my favourite parts of working in the real estate market is keeping my negotiation skills sharp. I love the negotiation process, and this is where I really go to work for my clients, letting my skills shine. This is when you know for sure you have a tiger on your side. 

It’s an exciting time! You feel THIS close to your goals, so close you can taste success. Adrenaline kicks in, and there’s that mix of excitement and anxiety when you enter this phase of a real estate transaction. It’s kind of like asking someone on a date via text message: You spend a lot of time staring at the phone, waiting for a reply, gaming out all the possible scenarios in your head.

That high energy is great, and it’s a huge part of why I love my work. Although as a professional REALTOR® I try and make this process a Win/Win for my clients, there are times when a compromise needs to be made and all parties need to cooperate. There comes a point in the transaction when both parties realize that, if everyone gives a little, then everyone wins.

4 Tips to Help You at the Negotiating Table

Knowledge Is Power

The more you know, the better your hand will be. Whether you’re a buyer or a seller, every little bit of information puts the sale in clearer context. That includes the fair market value for the home in question, the value of other homes in the neighbourhoods, and the motivations of the people involved. If a seller has to sell quickly and the buyer knows it, that information absolutely affects their positions at the negotiation table and their ability to move the offer one way or another.

On the flip side, it’s a good idea to keep your motivations for buying or selling close to your chest. As your REALTOR® and representative, I need to know if you’ve only got 30 days before you have to relocate to another city in order to help meet your goal. But that’s information we can keep between us, and it will keep us in a better position for the negotiation process.

It’s OK To Walk Away

It’s a well known fact in any negotiation that the person who can walk away from the deal holds the cards. You may not want to walk away, but you should be willing to, and it’s important to remember: No offer is the “last” offer until you accept it. There’s always another “perfect” home out there, and always another “perfect” buyer who will fall in love with your property.

Our goal is to get the deal done for you, if at all possible, but if it’s to your detriment is it really worth it? It’s important to stay realistic, even in the excitement of the moment, and know before you step foot into negotiations what your “deal-­breakers” are. Maybe it’s a budget cutoff, maybe it’s a move-­in timeline, or maybe it’s a condition on the sale. Whatever the deal­-breakers, you’ve got to know what they are before you step up to the table, and stick to them.

Choose Your Battles Wisely

The last thing you want is for the negotiations to sour over minor details: Make sure you keep an eye on the big picture and what’s really important to you. Are your stainless steel appliances really off­-limits? Is that antique armoire you spotted during the viewing worth the deal falling apart?

Just as it’s important to be able to walk away, it’s also important not to let your ego get the best of you. Fighting harder and harder for a thousand dollars here and there when you’ve got fair offer within your price range can be a losing battle, and a little like banging your head against a brick wall.

Keep It Moving

Time is a key element in the negotiation process, and if you stall the process for too long it can make things more difficult for you. That’s not to say you should ever rush, but keep in mind yours might not be the only offer on the table, or the only house someone is looking at. Buying or selling a home is a big decision and you should make sure you take the time you need to think about it, but an offer made can be withdrawn if you hesitate too long.

This is another reason why it’s important to know what your goals and deal-­breakers are before going into the negotiation process. If you’re prepared and know what you’re willing to give and where the lines in the sand are ahead of time, you should be able to keep things moving. And that doesn’t mean “accepting” something right away: A lot of the time, it means sending in a counter offer.

Another thing to remember: A negotiation means it’s give and take. Both sides will have to make concessions, and if one side won’t budge an inch then the deal’s over before it’s even begun. Remember what I said at the beginning: Sometimes if both sides give a little, then everyone wins in the end.

First Time Home Buyers: Breaking Into the Market with Sonia

Tue, 24 Jun by Sonia Tarabay

If I was standing in a crowd of home buyers, I’d be able to pick out the first-time buyers every time: They’re the ones with huge smiles on their faces, and almost vibrating with excitement!

Buying your first home is one of life’s great “firsts”, and I’m always thrilled and honoured when I get to be a part of that experience. When you buy into the real estate market for the first time, you’re taking a big step forward: At the same time, you’re making a financial investment in your future, but you’re also starting the process of laying down roots and saying “this is where I belong”. It’s a brand new, exciting chapter of your life, and some of the largest smiles I’ve ever seen have been when I hand over that first set of keys on possession day!

Excited First Time Sherwood Park Home Buyers

If it’s your first time buying a home, teaming up with the right REALTOR® can make or break the experience. Not only do you need someone experienced who understand the market, but it’s important to work with a REALTOR® you like and can make a connection with. Someone who you feel comfortable spending hours, evenings, or even entire days with, driving around and looking at homes. Someone you trust to be honest with you when it’s most important, to stand up for your best interests at the negotiation table, and who shares your excitement about buying your first home.

5 Reasons You’ll Love Working with Sonia

1. REALTOR® & Mortgage Broker in One!

As both a professional REALTOR® and a licensed mortgage broker, I can literally help through the entire process, something that’s pretty rare in the industry. The world of mortgages is often one of the most confusing parts of buying your first home: Open, closed, high-ratio, fixed-rate, variable rate… how do you know where to start?

Being a mortgage broker in addition to a REALTOR® means I have a full and complete understanding of the entire buying process, which my first-time clients find invaluable. In addition to helping you pick the right home, I can also help you decide which mortgage is right for you and your financial situation, and help walk you through the pre-approval process.

2. We’ll Have Lots of Fun!

Buying your first home is exciting! And it should be! The last thing you want is to work with someone who isn’t as excited as you are about this next great chapter of your life. Real estate isn’t just a job for me, it’s one of my passions, and it’s because I love helping people have great experiences in the real estate market and being a part of that excitement. I want your first time buying and selling real estate to be a fun, positive experience that gets your life as a homeowner off to the best possible start. When you work with me get ready to have a good time: There will be lots of laughter and smiles for sure!

3. I’m a Friendly Tiger

I’m known as Sherwood Park’s real estate Tiger for good reason, but everyone who’s worked with me knows I’m a very friendly one. I pride myself on being approachable, a good listener, and I’m available for phone calls, questions, text-messages, or emails 24-7. I’m here to help you through the process of buying your first home, and if there’s something you don’t understand or aren’t sure about, you never have to worry about whether it’s a “good time” to ask. My years of experience and in-depth understanding of the real estate and mortgage industry are at your disposal, any time you need to draw from it. Whether you’ve got a question or need some advice, my door is always open.

4. I’m Always on Your Side

Remember: I’m your tiger. That means I’m always on your side and looking out for your best interests, no matter what. The thing about tigers is we’re extremely loyal: Once I’ve created a personal connection and relationship with someone I care about, I’m your steadfast supporter. I won’t let you get in over your head, try to sell you something you can’t afford or that doesn’t meet your needs, or push you into making a decision you’re not ready to make, and I’ll also stand in front of anyone else that tries to push you around. Tigers use their claws to protect the people they care about, and that’s you!

5. Friendship: Make a Relationship That Lasts

There’s a reason people want to work with me over and over again, and it’s because somewhere along the way during that first buying or selling experience, we became good friends. Part of my passion for real estate is my love of people: Meeting new people, making new friends, and creating long-lasting relationships. I’m not looking for a fast sale and a handshake, I want to get to know you! Your dreams, your plans for the future, your personality, and the lifestyle you want for your family. And you know what? By becoming friends we make an even greater REALTOR®/Client team because friends communicate openly and honestly, and they trust one another to have each other’s back.

Our relationship doesn’t end on closing day, or on possession day, or even after you’re moved in, because friendships last long after a contract is over.

Make It a Win-­Win: The REALTOR®/Client Relationship

Tue, 10 Jun by Sonia Tarabay

Sherwood Park REALTOR Sonia Tarabay with a happy clientAnyone who has met me knows how passionate I am about the work I do as a Sherwood Park REALTOR®. I chose a career in real estate years ago because I love working with people and am passionate about helping them through one of the biggest financial transactions they’ll make in their life. It’s a big responsibility, and I take it very seriously: After all, it’s not “just a home”, it’s your family’s life, their comfort, and your investment we’re talking about.

Together, we are a team, and it’s critical we work together at every step. When we do, we create a Win-­Win environment where you meet your most important real estate goals and we share success.


The REALTOR/Client relationship starts and ends with strong communication. If we’re communicating well and on the same page, then we’re both moving in the same direction. If we’re on different pages, then we’ll end up pulling against each other in a frustrating battle.

From you, I need to fully understand your motives for buying or selling, your timeframe, and your expectations.

If you’re buying a home, this means having a clear understanding of what you’re looking for in a property. If you tell me you’re looking for a small 2 bedroom house close to central amenities, then keep asking to see large 4 bedroom acreage properties a 30 minute drive away, we’re going to run into difficulties pretty quickly. Sometimes priorities change as you begin your home search: That’s perfectly normal! But it’s important to communicate this and keep me in the loop on your evolving needs and priorities. The more I know, the more help I can be.

If you’re selling a home and you’re working under a tight time limit, be upfront about it! If I know selling fast is a big priority for you, I can take that into account when pricing and marketing your home, and bring the extra hustle we need to get the deal done quickly. If, on the other hand, price is the more important factor, then together we can look at ways to improve your home’s position on the market with fresh paint, creative home staging, or any of a wide range of tried­-and-­tested strategies that have a strong return on investment.

Open, strong communication isn’t just your job: It’s mine too! As your Sherwood Park REALTOR® I will keep you updated on the state of the market, feedback from viewings, offers coming in, any red flags I note about a home we’ve viewed, and any new homes coming on the market that match your criteria. I give sellers as much notice as possible about showings because I know how disruptive they can be (especially if there are children or pets in the household), and during the negotiation process I keep you fully updated and informed.

Because I know how important communication is, I make sure you can reach me any day, any time. As my client you are my top priority: It’s important that we stay connected and keep communicating!


Sherwood Park REALTOR Sonia Tarabay with happy clientsTo be an effective team, we have to trust each other. Much like with communication, if there’s no trust in our relationship we can’t work as a team toward the same goal.

As your agent, I bring professional advice and years of experience working in the real estate industry to the team, and it’s in your best interest to trust that expertise. If I make a recommendation on how best to present your home, improve its value, or price it best for the market and your goals, I will provide you with my professional assessment and reasons for those recommendations. Remember, my goals are the same as your goals: It’s not in anyone’s best interest to recommend a strategy that would lower your ROI or make your home more difficult to sell.

As your Agent and Sherwood Park REALTOR®, I am ethically bound by duties of loyalty, of confidentiality, of full disclosure, and obedience to you as my client. As your representative throughout the buying and selling transaction, I am standing up for you every step of the way, and I will use every ounce of tiger there is in me (and there’s a lot!) to protect your interests and your investment.

I also put my trust in you. I count on you to disclose everything you know about the property, to take your decision to enter the real estate market seriously, and to communicate your needs, your opinions, and your expectations clearly every step of the way.

Communication and trust are the two foundations of an amazing REALTOR/Client relationship, one that creates a Win-­Win experience for us both. When we work together toward the same unified goal, we create amazing opportunities in the Sherwood Park real estate market!

Want to learn more about what it’s like to work with Sonia, Sherwood Park’s Real Estate Tiger? Read all about Sonia’s 5 Star Service and how she’s helped others make their real estate dreams come true.

Sherwood Park Homes, Sherwood Park Homeowners & New Years Resolutions

Tue, 31 Dec by Sonia Tarabay

Top New Years Resolutions For Sherwood Park Homeowners

Can you believe we’re already in the year 2014?

This year has flown by so quickly! And I am very excited to start another year of helping residents buy or sell their Sherwood Park homes. Speaking of which, the start of a New Year means new beginnings and for many Sherwood Park homeowners— a list of New Years Resolutions. I’ve made a list of what I think are the Top 10 most popular resolutions among Sherwood Park residents:

  • – Get out of debt
  • – Manage stress
  • – Get fit
  • – Lose weight
  • – Quit smoking
  • – Take a trip/vacation
  • – Volunteer
  • – Quit drinking or drink less
  • – Change jobs or Get a promotion
  • – Buy or sell their Sherwood Park homes

That’s right! Many Edmonton or Sherwood Park residents say to themselves, “2014 will be the year my family and I will finally own a Sherwood Park home!” Whether it’s to become a first time homeowner, or to sell their current property and downsize— this golden dream is very common! 

Buying A Sherwood Park Home in 2014?

No matter if you’re a first-time Sherwood Park homeowner, or purchasing another property— this is your year to shine.
Sherwood Park Homes, Sherwood Park Homeowners & New Years Resolutions3This is definitely your year! So I’m committing to helping you with this New Years Resolution and getting you on the path towards homeownership. If you’re searching the market for a new property I highly recommend you start the process early. Starting the pre-qualification process at the start of the year will give you an advantage over other applicants who wait until the market picks up in Spring. Not only that, but it gives you time to make some changes that can boost your credit. Did you know I’m a qualified Mortgage Broker with Verico iMortgage Solutions Inc? Many of my past clients found this extremely helpful, especially when they’re getting started with the pre-qualification process.  To help you obtain the best mortgage options and mortgage rates available in the marketplace today. AND there is absolutely no cost to help you do this! I am compensated through the lender so my goal is just to help you get the best deal possible.

Do You Have A Sherwood Park Home To Sell?

If you’re excited to put a For Sale sign on your front yard, or if you need help selling your Sherwood Park home— Sonia is here for you!


Your home can be SOLD with Sonia!

As the clock struck midnight and you yelled, “Happy New Year” you secretly thought, “I hope I can finally put my home on the market this year.” Well the good news is with my proven Aggressive Marketing Plan- You can! Not only will you receive my 5 star service, but your home will sell fast and for top dollar. I use my excellent negotiation skills and presence in Sherwood Park to give your property maximum exposure which ultimately gives you the best results and my results speak for themselves! I’m very proud to say I have tough negotiation skills, because it saves you money! So if you want to place a For Sale sign on your home this year give me a call. I would be more than happy to provide you with a complimentary home evaluation and work with you. 2014 will be the year we make a real estate move!” Whether its to become a first-time home owner or to sell because you need more space or are downsizing, I can help make your dreams become a reality! Let’s do this together and start this new year off right.

For all your Sherwood Park & Edmonton Real Estate needs, get a “Tiger” on your side.

Holiday Safety Tips

Thu, 28 Nov by Sonia Tarabay

Stay Safe This Holiday Season With Sonia’s Safety Tips

December is almost here and with it comes one of the biggest holidays of the year…Christmas! I think it’s fair to say that most homeowners agree: a display of sparkling lights on a property looks absolutely beautiful! As you know, I care deeply about my clients —even after they’ve purchased a home for sale.

Holiday Safety Tips

Photo by: michiwurm

So, before you Deck The Halls and pour the Egg Nog, keep these basic Holiday safety tips in mind:

  1. Check decorations for damage. Before you put up some electrical holiday decorations, make sure the cables and sockets aren’t cracked or damaged.
  2. Don’t overload your outlets. This safety tip is so easy to overlook, but the rule of thumb is, “don’t plug in more than one high-wattage appliance to each outlet.”
  3. Look but don’t touch. Bright, blinking Christmas tree lights can be very tempting to pets and even little ones. Establish a “no-touch” rule for your tree and other decorations. Don’t leave pets such as cats unattended around your Christmas tree or they may see it as a climbing opportunity!
  4. Try battery-operated candles. Battery-operated candles are non-combustible, and require less maintenance. Unlike traditional candles, you can leave these unattended and place them near greenery.
  5. Kitchen Safety. Whether you’re cooking a large Christmas meal or simply baking Holiday treats, remember not to leave unattended items on the stove and to watch your children closely when they’re in the kitchen. Before cooking for your special guests, ask them if they have food allergies or  food preferences.

While some Sherwood Park homeowners or Edmonton homeowners are happy with placing white lights along their window edges, other property owners go the distance— placing brightly-lit snowmen, candy canes, and even an electrical Santa that waves at a passerby. No matter the type of Holiday decorations you choose, remember to put safety first!

Are you moving during the Holiday Season? Learn how I can help show your home during the Winter!

For all your Sherwood Park & Edmonton Real Estate needs, get a “Tiger” on your side.

The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.