Discover Why People Love Working With Sonia

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Spot Sonia! Your Sherwood Park REALTOR®

Get a Tiger on your side!

Tue, 17 Jan by Sonia Tarabay


When it comes to selling or buying Sherwood Park real estate, you want a TIGER on your side! As Sherwood Park’s Real Estate Tiger, I work extremely hard for my clients ensuring they obtain the best results.

If you live in Sherwood Park, you’ve probably seen me driving in my exotically wrapped Soniamobile and have likely spotted my bus benches and sold signs around town. I love my business and I especially LOVE helping my clients!

I’m proud to have lived in the Sherwood Park community for many years, so it’s quite natural for me to educate my clients on the various neighbourhoods, schools, parks, and other wonderful amenities Sherwood Park offers. We have grown so much as a community over these past few years, and there are so many benefits to living here. There is a strong sense of community with strong family values in Sherwood Park. It’s a huge part of why I love living and working here.

One of the biggest ways I help my clients is by the implementation of my aggressive marketing plan which has been proven to sell homes for top dollar in the least amount of time with very little effort on my clients’ part. Most of my listings have sold for more than 99% of list price!

I believe it’s my commitment to service and my negotiation skills that set me apart from others in my industry. Those skills, paired with my passion for the work is why my business has grown. I love my clients and I am so very grateful for their ongoing support in choosing me time and time again.

So if you are thinking of selling or buying a Sherwood Park home, call me today and let’s get started! I’m excited to be YOUR Real Estate Tiger!

Warmest regards,



Harness the power of video to sell your home!

Mon, 24 Oct by Sonia Tarabay


There are many tools in the REALTOR’s® toolbox and over the past year, I’ve been perfecting one of the most effective new tools – online video. They say photos are worth a thousand words. Well the impact of video is even greater!

I take my videos to highlight the best features of the homes I am selling. If the kitchen is the selling feature, I’ll shoot it there and show off the best the home has to offer. If I’m hosting on open house, I’ll shoot a video to give prospective buyers a sneak peak into the home and get them excited to come and view it. Sometimes my videos involve special contests too! They’re not necessarily real estate related, but they are community related and my audience loves it!

As Sherwood Park’s Real Estate Tiger, I have always put my clients first, ensuring their homes get awesome exposure which ultimately leads to awesome results. I allow people to see my true personality in life and I do the same in my real estate videos. A key part of the videos is the human element, so I try to keep them light, fun and engaging. So far, it has worked exceptionally well! The videos I post on Facebook always get thousands of views from potential buyers who are looking for their next home. These videos have helped me connect with many future buyers already and my audience continues to grow.

Ultimately, my goal is to help my clients sell their Sherwood Park home quickly and for top dollar. Personalizing my videos is just one of the unique ways I go above and beyond my competition to help my clients in the home selling process. Please visit my Facebook page and check out my most recent videos and give me a call if you’d like a video on your home!

Warmest regards,



Celebrating 7 Years in Real Estate!

Fri, 30 Sep by Sonia Tarabay


It takes a lot of hard word and dedication to truly excel in the real estate world. It’s one of those professions where you are always on the clock – evenings, weekends and holidays included. But I wouldn’t trade it for the world, for one very important factor – all of my incredible clients!

This week, I am celebrating 7 wonderful years in real estate where I have consistently ranked in the Top 1% Sales, an accomplishment I could never have even dreamed of if it weren’t for the fabulous people who have supported me since Day 1. There’s nothing more satisfying to me than finding the perfect home for my clients. Knowing that I helped them find the ideal property for them to raise their families in is extremely gratifying. Obviously, I love helping my clients sell their homes for the most money too! I’m never afraid to negotiate hard for my clients. Guess that’s why they nicknamed me “Sherwood Park’s Real Estate Tiger”.

I’m so appreciative of all the kind words I hear from my clients when I run into them around Sherwood Park, at our local chamber of commerce or anywhere else in the community. That’s the food that keeps this Tiger running!

Over the past 7 years, I have learned an incredible amount and met more lovely people than I could have ever imagined. I’m excited to continue on this journey and help as many people as possible when they need me to sell their homes and find them their dream homes too.

From my heart to yours, thank you for all the continued trust and  support!

Warmest regards,



Importance of Professional Real Estate Photography

Tue, 26 Aug by Sonia Tarabay

First impressions are everything, and that’s as true in real estate as it is in the rest of life. If you’re selling your home, it’s crucial to think about what the first impression of your home will be because the right one will inevitably generate a ton of showings and may result in multiple offers, while the wrong one… well, a bad impression could leave your home on the market for a lot longer than you’d like.

The first step to a quick, successful home sale is choosing to work with Sonia, and that’s because my first step is to make sure your listing makes that WOW first impression. When I list your home, I want it to shine. I want everyone who looks at it to fall in love with it, book a showing that minute, and drive over the very same day.

Professional Photography: Your Home’s First Impression

Sonia Tarabay and real estate photographer Trevor Boller

A selfie of me and my favourite real estate photographer, Trevor Boller

I’m a top Sherwood Park REALTOR® and know the market inside and out. And while I’m pretty good with a point-­and­-click camera at family events (I take a fantastic selfie), I’m not a professional real estate photographer.

Sure I could take photos of your home and post them, and they’d look ok. They’d be sufficient. But we don’t want merely “sufficient”, we want WOW! If you want to sell your home you hire top tier Sherwood Park REALTOR® Sonia Tarabay. The same logic stands: If I want to take fantastic photography that gets buyers in the door, I hire a top tier real estate photographer! My choice? Trevor Boller, real estate photographer extraordinaire!

Here are just a couple of many, many examples of Trevor’s great work on my listings. You can check out all my personal listings to see more of his awesome work.

Samples of Sherwood Park real estate photography on Sonia's listings, outdoor shots
Sherwood Park real estate photography, indoor examples

Photos Make A Huge Difference

It used to be the first impression your home made was the first few minutes of a showing, but the internet has changed all that. The 2014 Real Estate Tech Trends report from Properties Online shows 89% of people start the house-hunting process online, and the same report shows that 83% of prospective buyers find listing photos “Very Useful”. In fact, they marked photos as THE most useful piece of information they use to decide which listings to view.

An article in the Wall Street Journal shares more telling research: 95% of buyers view the primary listing photo first, before they look at anything else, and spend over double the amount of time looking at listing photos than they do any other piece of information about the listing.

When I list your home, I want to give your property every best chance to sell for the best possible price in the shortest amount of time. If you take a look through my personal listings, you’ll see every one is accompanied by stand-­out photos, no matter what the listing price. When you hire Sonia, knock-­out photography from my favourite real estate photographer Trevor Boller comes as part of the package.

Want your Sherwood Park home for sale to ace its first impression and shine brighter than the rest? Call Sonia for the best service, the best experience, and the best looking listing in the city.

First Time Home Buyers: Breaking Into the Market with Sonia

Tue, 24 Jun by Sonia Tarabay

If I was standing in a crowd of home buyers, I’d be able to pick out the first-time buyers every time: They’re the ones with huge smiles on their faces, and almost vibrating with excitement!

Buying your first home is one of life’s great “firsts”, and I’m always thrilled and honoured when I get to be a part of that experience. When you buy into the real estate market for the first time, you’re taking a big step forward: At the same time, you’re making a financial investment in your future, but you’re also starting the process of laying down roots and saying “this is where I belong”. It’s a brand new, exciting chapter of your life, and some of the largest smiles I’ve ever seen have been when I hand over that first set of keys on possession day!

Excited First Time Sherwood Park Home Buyers

If it’s your first time buying a home, teaming up with the right REALTOR® can make or break the experience. Not only do you need someone experienced who understand the market, but it’s important to work with a REALTOR® you like and can make a connection with. Someone who you feel comfortable spending hours, evenings, or even entire days with, driving around and looking at homes. Someone you trust to be honest with you when it’s most important, to stand up for your best interests at the negotiation table, and who shares your excitement about buying your first home.

5 Reasons You’ll Love Working with Sonia

1. REALTOR® & Mortgage Broker in One!

As both a professional REALTOR® and a licensed mortgage broker, I can literally help through the entire process, something that’s pretty rare in the industry. The world of mortgages is often one of the most confusing parts of buying your first home: Open, closed, high-ratio, fixed-rate, variable rate… how do you know where to start?

Being a mortgage broker in addition to a REALTOR® means I have a full and complete understanding of the entire buying process, which my first-time clients find invaluable. In addition to helping you pick the right home, I can also help you decide which mortgage is right for you and your financial situation, and help walk you through the pre-approval process.

2. We’ll Have Lots of Fun!

Buying your first home is exciting! And it should be! The last thing you want is to work with someone who isn’t as excited as you are about this next great chapter of your life. Real estate isn’t just a job for me, it’s one of my passions, and it’s because I love helping people have great experiences in the real estate market and being a part of that excitement. I want your first time buying and selling real estate to be a fun, positive experience that gets your life as a homeowner off to the best possible start. When you work with me get ready to have a good time: There will be lots of laughter and smiles for sure!

3. I’m a Friendly Tiger

I’m known as Sherwood Park’s real estate Tiger for good reason, but everyone who’s worked with me knows I’m a very friendly one. I pride myself on being approachable, a good listener, and I’m available for phone calls, questions, text-messages, or emails 24-7. I’m here to help you through the process of buying your first home, and if there’s something you don’t understand or aren’t sure about, you never have to worry about whether it’s a “good time” to ask. My years of experience and in-depth understanding of the real estate and mortgage industry are at your disposal, any time you need to draw from it. Whether you’ve got a question or need some advice, my door is always open.

4. I’m Always on Your Side

Remember: I’m your tiger. That means I’m always on your side and looking out for your best interests, no matter what. The thing about tigers is we’re extremely loyal: Once I’ve created a personal connection and relationship with someone I care about, I’m your steadfast supporter. I won’t let you get in over your head, try to sell you something you can’t afford or that doesn’t meet your needs, or push you into making a decision you’re not ready to make, and I’ll also stand in front of anyone else that tries to push you around. Tigers use their claws to protect the people they care about, and that’s you!

5. Friendship: Make a Relationship That Lasts

There’s a reason people want to work with me over and over again, and it’s because somewhere along the way during that first buying or selling experience, we became good friends. Part of my passion for real estate is my love of people: Meeting new people, making new friends, and creating long-lasting relationships. I’m not looking for a fast sale and a handshake, I want to get to know you! Your dreams, your plans for the future, your personality, and the lifestyle you want for your family. And you know what? By becoming friends we make an even greater REALTOR®/Client team because friends communicate openly and honestly, and they trust one another to have each other’s back.

Our relationship doesn’t end on closing day, or on possession day, or even after you’re moved in, because friendships last long after a contract is over.

Horse Lovers Paradise

Wed, 04 Jun by Sonia Tarabay

Strathcona County horse loversAnyone who knows me knows I love animals, so Strathcona County is an ideal place for an animal lover like me.

Did you know that Strathcona County is the Horse Capital of Canada? This is supported by a horse survey count that was done in 2011. There are more than 300,000 horses in Alberta and the largest concentration is right here in the County.

The linkages to the horse goes back quite a ways in the history of the County. The name “Strathcona” originated with Lord Strathcona’s Horse, a Royal Canadian regiment. Even today, the regiment performs in period uniform and mounted on horseback.

There is definitely something for every horse lover here and a good place to start is with the Strathcona All Breed Horse Association which offers members open riding days, education sessions and shows.

Find a Strathcona County acreageThere are many equine services in Strathcona County ranging from full service facilities just five minutes outside of Sherwood Park like Cadence Creek to massage therapist and chiropractors at Heaven’s Gait Equine Solutions. And don’t forget to check out the local podcast called Equinely-Inclined.

Once I’ve found you the perfect home in Strathcona County, you can check out Alberta Equestrian and find the club best suited to you – it might be the Cooking Lake Saddle Club, the Hastings Lake Pleasure Horse Association, the Josephburg Riding Club or the Strathcona Pony Club.

Wherever you decide to settle in the County, I know you will find the perfect place to indulge your love for the equine!

The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.