Make It a Win-­Win: The REALTOR®/Client Relationship

Anyone who has met me knows how passionate I am about the work I do as a Sherwood Park REALTOR®. I chose a career in real estate years ago because I love working with people and am passionate about helping them through one of the biggest financial transactions they’ll make in their life. It’s a big responsibility, and I take it very seriously: After all, it’s not “just a home”, it’s your family’s life, their comfort, and your investment we’re talking about.

Together, we are a team, and it’s critical we work together at every step. When we do, we create a Win-­Win environment where you meet your most important real estate goals and we share success.

Communication

The REALTOR/Client relationship starts and ends with strong communication. If we’re communicating well and on the same page, then we’re both moving in the same direction. If we’re on different pages, then we’ll end up pulling against each other in a frustrating battle.

From you, I need to fully understand your motives for buying or selling, your timeframe, and your expectations.

If you’re buying a home, this means having a clear understanding of what you’re looking for in a property. If you tell me you’re looking for a small 2 bedroom house close to central amenities, then keep asking to see large 4 bedroom acreage properties a 30 minute drive away, we’re going to run into difficulties pretty quickly. Sometimes priorities change as you begin your home search: That’s perfectly normal! But it’s important to communicate this and keep me in the loop on your evolving needs and priorities. The more I know, the more help I can be.

If you’re selling a home and you’re working under a tight time limit, be upfront about it! If I know selling fast is a big priority for you, I can take that into account when pricing and marketing your home, and bring the extra hustle we need to get the deal done quickly. If, on the other hand, price is the more important factor, then together we can look at ways to improve your home’s position on the market with fresh paint, creative home staging, or any of a wide range of tried­-and-­tested strategies that have a strong return on investment.

Open, strong communication isn’t just your job: It’s mine too! As your Sherwood Park REALTOR® I will keep you updated on the state of the market, feedback from viewings, offers coming in, any red flags I note about a home we’ve viewed, and any new homes coming on the market that match your criteria. I give sellers as much notice as possible about showings because I know how disruptive they can be (especially if there are children or pets in the household), and during the negotiation process I keep you fully updated and informed.

Because I know how important communication is, I make sure you can reach me any day, any time. As my client you are my top priority: It’s important that we stay connected and keep communicating!

Trust

To be an effective team, we have to trust each other. Much like with communication, if there’s no trust in our relationship we can’t work as a team toward the same goal.

As your agent, I bring professional advice and years of experience working in the real estate industry to the team, and it’s in your best interest to trust that expertise. If I make a recommendation on how best to present your home, improve its value, or price it best for the market and your goals, I will provide you with my professional assessment and reasons for those recommendations. Remember, my goals are the same as your goals: It’s not in anyone’s best interest to recommend a strategy that would lower your ROI or make your home more difficult to sell.

As your Agent and Sherwood Park REALTOR®, I am ethically bound by duties of loyalty, of confidentiality, of full disclosure, and obedience to you as my client. As your representative throughout the buying and selling transaction, I am standing up for you every step of the way, and I will use every ounce of tiger there is in me (and there’s a lot!) to protect your interests and your investment.

I also put my trust in you. I count on you to disclose everything you know about the property, to take your decision to enter the real estate market seriously, and to communicate your needs, your opinions, and your expectations clearly every step of the way.

Communication and trust are the two foundations of an amazing REALTOR/Client relationship, one that creates a Win-­Win experience for us both. When we work together toward the same unified goal, we create amazing opportunities in the Sherwood Park real estate market!

Want to learn more about what it’s like to work with Sonia, Sherwood Park’s Real Estate Tiger? Read all about Sonia’s 5 Star Service and how she’s helped others make their real estate dreams come true.